Innovations

 

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As a way to encourage more clients to open saving accounts, BRI launched bi-annual lotteries for SIMPEDES accounts' holders in 1984. Each saver receives free lottery ticket depending on their minimum monthly account balances. As the lotteries are held in the branches, winners are located within a small area so most people either won or know someone who won and it makes these lotteries very popular. 

BRI also introduced unlimited withdrawals for savers in Indonesia after field studies showed that a limit on the number of withdrawal was the main obstacle preventing people to open saving accounts in rural banks. Contrary to what many people feared, the number of withdrawals did not increase as a result. It showed that savers didn't want to withdraw more frequently but simply to have the freedom to do so.

Bina Swadaya, one of the leading NGOs in Indonesia, is importing some of the successful features of ASA from Bangladesh.

 

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